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    2020/9/3

    1.CPM(CostPerMilleCostPerThousand;CostPerImpressions)ÿǧ˳ɱ

    Ϲշѧİ취ǰж˿Ĺշѡ˴շѾΪĹCPM(ǧ˳ɱ)ָǹͶŹУ߿ijÿһƽֵٹɱͳýּƼ۷ʽϹ棬CPMȡڡӡ󡱳߶ȣͨΪһ˵۾һι̶ʱעһĴ˵һĵ1Ԫ/CPMĻζÿһǧ˴οBan-nerĻ1Ԫƣ10000˴ηʵҳ10ԪÿCPMշѾǶ٣Ҫҳų̶()ּ۸ȼȡ̶ʡʹÿCPMշѴ5Ԫ200Ԫȡ

    2.CPC(CostPerClick;CostPerThousandClick-Through)ÿɱ

    ÿһμƷѡķϵƿԡWX)ǿ׵Ѷȣվվŷʽǣ෽вپӪվòƽ磬ȻûеѾ˹棬Щȴûе˵վ˰æкܶվԸĹ棬˵Ϊͳýûɹ

    3.CPA(CostPerAction)ÿжɱ

    CPAƼ۷ʽָͶʵЧӦЧʾ򶨵Ʒѣ޹ͶCPAļƼ۷ʽվһķգͶųɹҲCPMļƼ۷ʽҪöࡣΪܹ÷գֻеûĹ棬ӹҳ󣬲Űվá

    4.CPR(CostPerResponse)ÿӦɱ

    ߵÿһӦƷѡֹƷѳ桰ʱӦֱӻ׼ȷ¼ص㣬ǣȻڸ۵ĹģʽЩʵֻҪ־ѾһƷƹҪ󣬴еվܾΪõѵĻCPCҪã

    5.CPP(CostPerPurchase)ÿɱΪܹ÷գֻûĹ沢߽׺󣬲Ű۱վáCPACPPҪĿߵġһγɹ򣬲踶ѣCPMֻҪĿ(ơչ¶ӡ)Ͳ渶ѡ

    6.·ʽ

    ܶڵվǰաһ¶Ǯ̶ֹշģʽշѵģԿͻվƽ޷Ϲͻ档ȻһͨõշģʽCPM(ǧӡɱ)CPC(ǧ˵ɱ)ҹһʱշģʽʼպ壬ǸΪеʹCPMCPCƷѣеĸɴðµʽЧûܷж٣һһۡںܶվѲCPMCPCƷѣܶСվȻʹðơ

    7.PFP(Pay-For-Performance)ҵ

    го˹(Forrerster)о˾һоƣڽ4֮ڣάĿǰĹշģʽÿǧ(impression)շѡCPM(Ǵýõģʽ)Ϊҵշ(pay-for-performance)ģʽȻݸù˾оԱԤ⣬δ5Ϲ潫ʱը199928Ԫ2004220ԪǾӪģʽתζӯΪ淢̹ĵҪ⡣˹ع˾߼ʦ˵һصǣҵΪġԷ˵߲ȡκʵԵĹжͲܻع˾ʦ˵ҵĶۼƷѻ׼еҵȵȣ֣Կ϶ּƼģʽõ㷺IJáȻҵĹģʽܵ㷺ӭζCPMģʽѾʱ෴ҼôܵʧֻѡһλҾ̸ָ̼вֲȡҵģʽʧȥܶĻᣬΪĿǰվģʽ

    8.Ƽ۷ʽ

    ijЩڽӪרʱ·ۣ

    (1)CPL(CostPerLeads)ѼDZڿͻշ;

    (2)CPS(CostPerSales)ʵ۲Ʒ濯ǽ

    ֮汾ȻԼص㣬ŪһЩʽʵ⣬һվҪ߱йֵһķչʷôĿгԺѡͬվʷй㣬ͿԸһڵļ۸ϣ߸ݲͬʹ棬԰CPCCPRCPAЩΪȨ˶ѡ

    ȶԣCPMͰ·ʽվCPCCPACPRCPPPFPԹĿǰȽеļƼ۷ʽCPMCPCΪеΪCPM.


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